The days of brick and mortar record stores will soon be coming to an end, due to struggling sales in the face of music piracy. This really is a shame, because physical record stores used to provide a setting in which you could interact with music like Psychopathic Records albums unlike any other setting.

Say you are into Psychopathic Records albums. Instead of going directly to an online ICP store like you would today, in 1995, you’d walk to record shop and treat it like an ICP store. You’d sample different Psychopathic Records albums via CD (and possibly vinyl), and if you were in the right store at the right time, might even witness an ICP pop-up display to entice you into purchasing any other ICP store merchandise that might be available.

It wouldn’t be out of the ordinary for another Psychopathic Records albums enthusiast to meet you at the store, either randomly or planned, and then explore Psychopathic Records albums with you, each learning from the other.

But enough longing for the past. ICP stores and the Insane Clown Posse shirt inventory today and probably for the foreseeable future will exist online and online only. But there are advantages to this…

When treating chain record shops like ICP stores, chances are slim that you’d find any merchandise in the building aside from the music, and unfortunately, that goes for Insane Clown Posse shirts too. Psychopathic Records album collections are usually incomplete too.

There just wasn’t enough demand to warrant shipping Insane Clown Posse shirts, action figures, backpacks etc. across the country. However, by moving the ICP store online, all of these things can be housed in one location and shipped out to Juggalos when they’re ordered.

At ICP’s store online (hatchetgear.com), Juggalos can expect not only all Psychopathic Records albums from active artists, but also rare collectors items like comic books, key chains, lighters, and even the new ICP energy drink.

But what this online ICP store is most important for, in my opinion, is not the Psychopathic Records album collection on CD, but rather the Insane Clown Posse shirts. Insane Clown Posse shirts promoting albums that were released almost 20 years ago, Insane Clown Posse shirts of all shapes, sizes, and colors, and Insane Clown Posse shirts for Juggalettes, are all in attendance.

My personal favorites are the pink and blue Carnival of Carnage ICP t-shirts available. That design has early 90s written all over it, and believe it or not, would be extra fresh today as retro is coming back.

Aside from Insane Clown Posse shirts online, you can expect mini ICP stores at concerts in the form of merchandise tables. These stations will probably be selling multiple Psychopathic Records albums too, because ICP often tours with their label mates.

More importantly, ICP stores at concerts often sell limited merchandise that’s available to concert attendees only, like Insane Clown Posse shirts that have the dates listed, and possibly even pay special attention to your city.

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The days of treating your local record store like an ICP store are dying, because physical record stores are going out of business. Instead, the ICP store has moved online and into the thriving concert arena. To learn more about ICP’s store, the Insane Clown Posse shirts and Psychopathic Records albums it sells, visit http://www.hatchetgear.com/bands/icp.html.

 
It’s one thing to produce the same generic band t-shirt and poster – that’s what the rest of music does. But Detroit horror rap duo ICP? These guys have diversified their merchandise to such an extent that they even have collectible merch items! Continue reading to see just how ICP has converted their online merchandise store, Hatchetgear.com, into a mecca of all things Juggalos would ever want to own.

Yes, of course the ICP store has a wide variety of Insane Clown Posse shirts. But, stopping the description there would be criminal, because it should also be obvious that the ICP store is not going to be like any other music merchandise store you’ve seen – the ICP store has 146 varieties of Insane Clown Posse shirts! That’s 15 pages of Insane Clown Posse shirts, to be exact.

The most exciting selling point for any Juggalo interested in owning any Insane Clown Posse shirt would be the fact that no Insane Clown Posse shirt is the same. Violent J and Shaggy 2 Dope have made sure that each individual Insane Clown Posse shirt is as unique as their music is. Colors, designs, shapes and sizes, you name it – you could wear one Insane Clown Posse shirt for 146 days in a row and not have to be worried about your fashion being repetitive!

It would be foolish to ignore the fact that all ICP merchandise designers took their market into consideration when not only designing the color and image for each Insane Clown Posse shirt in the ICP store, but also the fit. Hip hop clothing, by nature, is baggy. Whether the hip hop clothing you wear is a shirt, jeans, or even a chain, it has to droop in some way, shape, or form to be considered hip hop clothing.

Hip Hop clothing was most notably baggy in the 90s and early ‘00s when gangster rap was at its peak. Today, rappers like Kanye West are actually noted for their modern fashion styles that do not flaunt any baggy clothing to speak of.  However, ICP itself came to power in the 90s, and it’s this writer’s opinion that forever the hip hop clothing worn by ICP and hip hop clothing available in the ICP store will reflect their heritage.

Feeling overwhelmed with all the Insane Clown Posse shirt choices? The ICP store has a function that allows anyone interested in buying the hip hop clothing therein to compare their choices. How many other stores that sell hip hop clothing can boast such advanced technology?

It would be remiss to not mention the merchandise other than Insane Clown Posse shirts that are available in the ICP store. Though not traditional hip hop clothing, the ICP store contains backpacks, belts, patches, pins, stickers, and even comic books that all do their part in promoting the ICP brand. Keep an eye out for more on those topics in future articles about ICP and merchandise!

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This article discusses ICP’s marketing tactics in regards to their ICP store online, hatchetgear.com, which features hip hop clothing. To learn more about what merchandise is available in the  ICP store , please visit http://www.hatchetgear.com/bands/icp.html.